Buses are often used for advertising, political campaigning, public information campaigns, public relations or promotional purposes. These may take the form of temporary charter hire of service buses, or the temporary or permanent conversion and operation of buses, usually of second-hand buses. Extreme examples include converting the bus with displays and decorations or awnings and fittings. Interiors may be fitted out for exhibition or information purposes with special equipment and/or audio visual devices.

Bus advertising takes many forms, often as interior and exterior adverts and all-over advertising liveries. The practice often extends into the exclusive private hire and use of a bus to promote a brand or product, appearing at large public events, or touring busy streets. The bus is sometimes staffed by promotions personnel, giving out free gifts. Campaign buses are often specially decorated for a political campaign or other social awareness information campaign, designed to bring a specific message to different areas, and/or used to transport campaign personnel to local areas/meetings. Exhibition buses are often sent to public events such as fairs and festivals for purposes such as recruitment campaigns, for example by private companies or the armed forces. Complex urban planning proposals may be organised into a mobile exhibition bus for the purposes of public consultation.